Bisleri will compete with Coca Cola, Pepsi, launches new flavors of Cold Drink- Watch Video

India's rising temperatures are increasing the demand for cool beverages. Companies are introducing new flavours to the market in response to rising consumer demand. Bisleri International (Bisleri), a company that sells packaged water, has also begun to be ready to take on major cold drink manufacturers like Coca-Cola and Pepsi. The company has added carbonated beverages to its portfolio. The company gave this information on Tuesday. Let us tell you that Bisleri has launched its drinks in three new flavors. 

According to the company, the new flavored cold drinks that have been launched include Rev, POP and Spyci Jeera sub-brands. Through this, the company wants to provide people the taste of Fizz Cola, Orange, Lemon and Cumin category in its new flavored cold drink.Notably, Bisleri sells packaged water as well as carbonated drinks under its Limonata brand.

Last year Tata Group was about to buy Bisleri International. However, later Ramesh Chauhan, the owner of Bisleri, made up his mind to sell Bisleri citing the absence of his successor and poor health due to old age. Apart from Tata Group, many other companies had shown interest in buying this company. But this deal with Tata Consumer was almost done. But in the last moment, the matter between the two companies got spoiled regarding the valuation and after that the deal was called off.