#BoycottDotandKey: Indian Skincare Brand Faces Backlash For Collaboration With Pakistani Actress Amid Cross-border Tension

#BoycottDotandKey:  Amidst the escalating tensions between India and Pakistan post the Phalagam terror attack, Indian skincare brand Dot&Key is under scrutiny for backlash due to their collaboration with Pakistani Actress Hania Amir.

The consumers are upset that the brand overlooked the atmosphere of grief and mourning in the nation, and published a new video featuring the collaboration of the brand with Amir. In a country like India, where consumer nationalism can help brands mint money, will Dot & Key be able to reprimand its consumers’ trust?

Watch the full video to know more!