Influencer Marketing: Indian Influencer Market Expected to Witness 25% Surge in 2024

Indian Influencer Marketing: According to Anstan Young’s report “The State of Influencers,” a significant number of influencers have already monetized their content. However, many influencers are still competing to monetize their content. The main reason for this is an annual increase in brands’ influencer marketing budgets, which are expected to reach Rs 3,375 crore by 2026. 

Micro, Nano, Mega Influencers Income

In 2024, influencer marketing is expected to grow by 25%, directly benefiting influencers. According to this report, approximately 12% of influencers, including macro and micro-influencers, earn between Rs 1 and Rs 10 lakh, with the majority of nano influencers earning up to Rs 1 lakh. Mega influencers with millions of followers earn beyond estimation. Macro influencers have 100,000 to 1 million followers, while micro-influencers have fewer than 100,000 followers, and those with fewer than 1,000 followers are considered nano influencers.