Kareena Kapoor Khan's Fashion fundraiser 'Baradari' with Namrata Zakaria starts on August 6
After the success of the first edition, the Fashion fundraiser ‘Baradari’ is all set with its second edition. Starting from August 6 to August 13, the fundraiser aims to empower, provide financial support for artisans. The program is an initiative of Kareena Kapoor Khan in collaboration with Namrata Zakaria. It promotes the local artisans and brings outfits made by the partnership of high-end designers with local craftspeople.
Kareena Kapoor Fashion Fundraiser ‘Biradari’
Sharing the commencement news of the fundraiser, Kareena Kapoor Khan posted a short video on her Instagram and urge people to buy and support the good cause. She wrote in the caption, “I'm thrilled to bring to you once again the Baradari fashion fundraiser. Baradari is all about creating economic equality in the world of fashion, and it's an idea I'm very passionate about. More than 70 top fashion designers have donated their special clothes for the Baradari sale. All proceeds, all the money made, are donated towards assisting artisans to become entrepreneurs. Thank you, Namrata Zakaria, Tina Tahiliani, and Pareina Thapar, for putting it together this year. And my special thank you to every single designer participating. The sale starts today and is on for a week from August 6 - August 13, 2021, on www.ensembleindia.com.”
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What is Biradari Fundraiser?
Let us tell you that in the Biradari fundraiser, around 70 big designers including Sabyasachi, Manish Malhotra, Tarun Tahiliani, Abu Jani-Sandeep Khosla, Anamika Khanna, Rahul Mishra, Raw Mango, Varana, Monisha Jaising will be putting their special designed outfits for sale.
In the sale the designers have donated two of their famous and signature designs for the ‘Biradari’ e-commerce sale. Their designs will be available for purchase at ensembleindia.com.
The money collected by the fundraiser will be then donated to weavers and artisans who are selected under Baradari.
Baradari provide finanacial support
In a statement related to the fundraiser, Kareena Kapoor Khan said, “Baradari is a wonderful initiative as it speaks about economic equality in the world of fashion and textiles. This is the most important conversation fashion in India needs to be having. Designers and artisans are partners in making an outfit, and Baradari wants all of us to acknowledge that partnership.”
The founder of Baradari Namrata Zakaria adds,“I believe the most exciting time to be in fashion in India is right now. Almost every one of our talented designers is bringing out such stylish collections deriving our crafts and ethical responsibility. This has led us to talk about an economic partnership between designers and craftspeople, where even the artisans are paid fair wages and encouraged to become entrepreneurs themselves. This economic partnership is real sustainability, and is very possible to achieve.”
