Netflix reduced prices for Indian Subscribers | Jagran Business- Watch Video

Netflix, a US streaming platform, lowered the cost of its India subscription plans by 20% to 60% in December 2021 in an effort to attract more users. The company, previously regarded as a premium service in the nation, has benefitted greatly from the move: According to the corporation, engagement increased in India by almost 30% year over year, and revenue growth that was foreign exchange neutral accelerated to 24% in 2022 from 19% in 2021. 

“These reductions — combined with an improved slate — helped grow engagement in India by nearly 30 per cent year-on-year while F/X (forex) neutral revenue growth in 2022 accelerated to 24 per cent (versus 19 per cent in 2021). Learning from this success, we reduced prices in an additional 116 countries in Q1,” the company said in its earnings report.