Tata Motors to Revamp Product Lineup, Key Changes Revealed

Welcome to Jagran HiTech. In this episode, we are talking to Vinay Pant, who is the chief marketing officer for Tata Motors. We discuss a range of topics from products to service strategy. Check it out:

According to Vinay Pant, it is difficult to change the perception of something or a product overnight when it has a long history, but it is our responsibility and that of our brand to consider emerging technologies that buyers are not currently thinking. And for that reason—along with the fact that so many sales have been made—our customers have faith in us and in our brand.

Tata Motors Upcoming Changes

The biggest automaker in India, Tata Motors, is getting ready to drastically change the scope of its product offering. The company has made known its intentions to introduce a number of new models in the following years, including electric cars, SUVs, and commercial vehicles.

Notably, Tata's well-liked Nexon, an ongoing best-seller, is getting a major upgrade. The Nexon will get a makeover inspired by Tata's Curvv concept SUV, which debuted at the Auto Expo 2023, similar to the design revisions seen in the Harrier and Safari models.