Eco-Warriors of Bollywood: Campaigns and Initiatives on Sustainability Associated With Indian Cinema Stars
Bollywood Eco-Warriors: We have all witnessed the wreck of heatwaves, forest fires and floods recently in different parts of the country. The severe climate change with the rising global warming is evidently an impact of loss suffered by the environment. While every resident of Earth is due to do their bit for the planet, influential personalities like the Bollywood stars in India become the spearheads carrying forward the cause with the help of their platform and reach. Eco-warriors, as they are rightly called, have been expanding their awareness by getting associated with several campaigns and initiatives.
Coexist- Alia Bhatt
‘Jigra’ actress Alia Bhatt has initiated a platform to voice the issues of animal and ecological welfare. The initiative raises awareness about maintaining the natural equilibrium of nature and human kind by underscoring their harmonious coexistence.
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As an entrepreneur she has also launched a sustainable kids fashion line ‘Edamamma’.
The Bhumi Foundation- Bhumi Pednekar
A vocal climate warrior in Bollywood, Bhumi Pednekar has been using her social media platform to raise awareness about climate change and the adverse impacts on the environment caused by humans. Additionally, she has launched “The Bhumi Foundation”- a non-profit platform advocating eco-consciousness and tackling environment related issues. The platform aims to fund climate change projects ranging from docu-series to podcasts led by eco-conscious individuals and organisations.
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“Climate Warriors” is an initiative by her on social media advocating to educate people on environmental conservation.
Dia Mirza
Dia Mirza has been a torchbearer globally of environment conservation and sustainable living. From hosting a sustainable wedding function to adopting sustainable practices in real life, and talking about the small eco-friendly steps on her social media platform Mirza has been proactive in rooting for the environment. She is UN Environment Goodwill Ambassador for India, Wildlife Trust of India ambassador, and Member of Sanctuary Nature Foundation.
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PowerLight A Village- John Abraham
A campaign directed to provide solar electricity in the remotest village of the country, has been launched by Garnier Men. John Abraham as a part of the campaign has emphasised the use of natural sources of energy and natural resources for rural development.
Rahul Bose
Rahul Bose is the first Indian global ambassador of Oxfam. He has been a vocal planet activist for a long time now and has been raising his voice for issues like climate change, and global warming. In 2009, he launched a campaign that focuses on creating government policies on climate change with international bodies. He was a key speaker at Copenhagen’s Global Day of Action for Climate Change rally and UN Climate Conference in Copenhagen.
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Genelia and Ritiesh Deshmukh
Bollywood’s #couplegoals Genelia and Ritiesh are active advocates of climate-conscious food brands as well. The two co-own plant based meat brand ‘Imagine Meats’ to raise consumption of alternative food items in place of animal meat.
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Reimaging an earth safer and healthier, these flag bearers of environment conversation are igniting conversations and taking actions to restore the planet.
