Indian YouTubers: From phone screens to Cannes, Indian YouTubers have achieved immense feats as content creators. Starting from scratch with nothing but a phone, they have come to build their own brands that continue to fuel the Indian economy with their entrepreneurial spirit and bring their viewers closer to them.
Many YouTubers have turned to be brand owners with their beauty, fashion, and fitness apparel. Passion has driven them to their dream destinations. Let us tell you about such top brands that are owned by YouTubers.
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Ashish Chanchalani has stepped into the beauty and wellness industry by co-founding a beauty and wellness brand, OG Beauty, under the parent company RENEE. The YouTuber wishes to make an impact in the beauty and wellness field with his venture.
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Started as a YouTube channel, Physics Wallah is today India’s first Edtech company to become a unicorn in 2022. Alakh Pandry and Prateek Maheshwari started the channel in 2014 on YouTube, which turned into a company officially in 2020. The company known to offer JEE and NEET-oriented training and education is reported to be valued at $2.8 billion.
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A newly started beverage and drink company was started by Nischay Malhan, aka Triggered Insaan, and Abhishek Malhan, aka Fukra Insaan. Based in Gurugram, the company offers refreshing and high-quality drinks for every occasion.
Founded by Indian beauty creator, Mrunal Panchal, Mrucha Beauty aims to offer nourishing and luxurious lip products that cater to a diverse audience, making them an inclusive Indian lip care brand. Mrucha Beauty’s founder, Panchal, is popularly known as ‘Mrunu’ on Instagram with a fan base of 5.4 million followers.
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Beastlife is a supplement brand focused on providing game-changing products for fitness and performance. The brand is co-funded by YouTuber Gaurav Taneja, also known as Flying Beast on YouTube and Instagram. The fitness and nutrition brand is currently valued at Rs 120 crore, reportedly.